About Daniel Long
Online Fitness Coach
Strength • Fat Loss • Golf Fitness
My Story
My background in fitness started early, but over time my focus has shifted from chasing quick results to understanding what actually works long term - especially for people balancing work, family and real life.
Through years of coaching both online and in person, I’ve worked with clients from a wide range of backgrounds, abilities and starting points. That experience has shaped how I coach today: practical, structured and realistic, without extremes or gimmicks.
What I see far too often in the fitness industry is short-term thinking - plans built around quick fixes, rigid rules and unrealistic timelines. They might work briefly, but they don’t last. And when they fail, people are left feeling frustrated, confused and back at square one.
My approach is different. I focus on building strength first, improving movement, and creating habits that can actually be sustained. Progress takes time, but it’s consistent, achievable and far more rewarding in the long run.
Whether someone trains with me in person or through online coaching, the goal is the same: to provide clear direction, support and accountability so results don’t disappear when motivation dips or life gets busy.
Daniel Long Fitness exists to help people stop guessing, stop restarting, and start making steady progress they can maintain.
Progress isn’t always straightforward, and setbacks are part of the process.
Understanding that has shaped how I coach - focusing on consistency, adaptability and long-term progress rather than perfection or extremes.
So, Why Am I the Coach for You?
There’s no one-size-fits-all approach to fitness - and that’s especially true once life gets busy.
My coaching is built around you: your lifestyle, your schedule, your experience level and what you can realistically sustain long term. Training and nutrition plans are tailored individually, not copied and pasted.
The focus isn’t on chasing extremes or quick fixes. It’s about building strength, improving how you move and creating habits that support steady progress over time.
If you want clear structure, honest guidance and support that adapts as life changes, my coaching is designed to help you move forward without burning out or starting over.
You’re in the right place if you want clear direction, realistic support and a coaching approach that fits around real life - not extremes.
Starting a fitness routine can feel daunting - especially with so many trainers, programmes and opinions telling you different things.
I’ve seen first-hand how easy it is to jump from one approach to the next, chasing quick results and believing the “next best thing” will be the answer. In reality, that approach rarely works long term.
That experience has shaped how I coach today. I don’t believe in generic plans or extremes. Training and nutrition need to be personalised - not just to your goals, but to your lifestyle, experience level and capacity to stay consistent.
Coaching is a collaborative process. I don’t just tell you what to do - I help you understand why you’re doing it. That way, you’re not just following instructions, you’re learning how to train properly and make informed decisions for yourself.
A sustainable approach is at the core of everything I do. Going from very little training straight into intense routines is one of the quickest ways to burn out. Instead, progress is built gradually, ensuring you’re challenged appropriately while still allowing recovery and consistency.
The result is steady, realistic progress - and habits you can maintain long after motivation comes and goes.
I Understand Where You’re Coming From
Feeling stuck, unsure what to focus on, or frustrated by lack of progress is something I see all the time - especially when fitness has to fit around work, family and everyday life.
My role as a coach is to help you build strength, create structure and move forward with confidence, using an approach that’s realistic and sustainable.
With clear guidance, ongoing support and a plan that adapts as life changes, progress becomes manageable - not overwhelming.
Whatever your starting point or goal, my role is to help you take a clear, structured approach that leads to real, sustainable progress.
The focus isn’t just on short-term results - it’s on building strength, understanding what works for you, and developing habits you can maintain long term.
— Daniel Long
READY TO TAKE THE NEXT STEP?
If you’re looking for clear structure, realistic support and coaching that fits around real life, this is the place to start.
Complete the form below to apply for coaching and book a free consultation. There’s no pressure - just a conversation to see if coaching is the right fit for you.
Apply for Coaching
Complete the form below to book a free consultation and find out which coaching option is the right fit for you.
This is a relaxed, no-pressure conversation to discuss your goals, current situation and how I can help.